Local SEO Strategy to Boost your Traffic
Posted by Emma Ludwig on 05/23/2020
If a significant number of people are already gathering your site, you may have the impression that the search engine optimization campaign is working as it should. This does not mean, but there is no room for progress. Over the past few decades, the way people use search engines has changed. This is mainly due to voice hunting and digital assistants. Trying to maintain this change in the consumer behavior can be harmful to your organization. Here are five strategies to improve your regional search engine optimization plan.
- Include visual search engines This may sound crazy, but visual research is something. Until now, it is no secret that Internet users love visual content. This explains the immense popularity of YouTube, Instagram, as well as other multimedia platforms. This trend is currently observed in the hunt, and a growing number of people are choosing photos instead of text, looking for the required information.
According to Indian SEO sellers, Google has started creating a visual search engine called Google Lens. This new technology is equipped with vision-based calculation functions, which not only allows you to determine what you are looking at accurately but also offers relevant information to help you do it.
- Voice Search Keywords Perhaps you are targeting the keyword "service + city name"? This is still effective, but you also need to consider questions about voice search. If you don't know, 20 percent of searches on mobile devices are voice hunting. It is expected to increase to 50 percent by 2020.
During the voice search, users tend to ask more extended questions that mimic the way people speak. Instead of targeting "plumber in India," you can choose "who is your best plumber in India."
Reviews Collecting many positive reviews ultimately means gaining the trust of potential customers. Most online consumers consider these references to be from people they know. If you provide a fantastic service or product, you need to be sure what your customers have to say about your brand. However, encouraging them to leave reviews doesn't hurt. Make it easy for them by creating a special section on the site where they can write references.
- Get Some Local Links No matter how many people think, links are still an important part of the ranking. You will always use high-quality regional backlinks. However, if you have not done so, start by creating links from free business listing sites in India. This provides an excellent base for your connection profile. You should also start reaching out to local bloggers and ask them to criticize your services or products. If you have resources, you can offer a student scholarship and use universities to get more marketing.
Conclusion Even if your regional search engine optimization strategy has generated a large number of customers, remember that the business is still growing. Changes in consumer behavior should be reflected in your plan. While the basics, such as link building, remain significant, you need to optimize voice search and digital assistants in case you want to maximize your possible position.